Empowering Farmers Through Ethical Milk Procurement: The Krushna Dudh Way

At the heart of every successful dairy brand lies a strong relationship with farmers. For Krushna Dudh, milk procurement is not just a supply chain activity — it is a commitment to fairness, transparency, and farmer empowerment.

By building a cooperative-driven, ethical, and technology-backed milk procurement system, Krushna Dudh ensures that every drop of milk begins its journey with trust, dignity, and shared growth.

Milk Procurement: The Heart of Our Cooperative

Krushna Milk Union follows a farmer-first approach rooted in cooperative values. Milk is procured from more than 1,300 villages through over 200 cooperative societies, creating a strong network that connects farmers directly to the union.

This system allows farmers to be active stakeholders in the dairy ecosystem rather than just suppliers — strengthening rural livelihoods and community development.

Daily Collection with Care & Consistency

Every day, farmers bring fresh milk to their local cooperative societies. These societies ensure:

• Accurate quantity measurement

• Immediate quality testing

• Hygienic handling practices

Once collected, the milk is transported to chilling centers, where it is quickly cooled to preserve freshness and prevent spoilage. This timely and well-managed process ensures milk quality remains uncompromised from farm to processing unit.

Quality Testing with Complete Transparency

Quality is non-negotiable at Krushna Dudh. At chilling centers, milk undergoes:

• Fat and SNF testing

• Adulteration checks

• Temperature control and hygiene checks

All testing is conducted transparently, with results shared openly — ensuring farmers understand quality parameters and receive fair and accurate payments based on milk quality.

Fair Payments, On Time, Every Time

Ethical milk procurement means ensuring farmers are paid fairly and promptly. Krushna Dudh’s transparent payment system:

• Rewards quality production

• Ensures timely payments

• Builds long-term trust

This reliability helps farmers plan better, invest in herd improvement, and strengthen their economic stability.

Investing in Infrastructure & Technology

To support farmers and maintain high procurement standards, Krushna Dudh continuously invests in:

• Modern milk testing equipment

• Advanced chilling infrastructure

• Digital record-keeping systems

• Efficient logistics and transport

These investments improve efficiency, reduce losses, and enhance milk quality — benefiting both farmers and consumers.

Beyond Procurement: Supporting Farmer Growth

Krushna Dudh’s relationship with farmers extends beyond milk collection. The cooperative actively supports farmers through:

• Veterinary and advisory services

• Training programs on animal health and hygiene

• Guidance on improving milk yield and quality

This holistic support ensures sustainable growth for farmers and a resilient dairy ecosystem.

A Cooperative Built on Trust & Shared Prosperity

By combining ethical practices, transparent systems, and farmer-focused initiatives, Krushna Dudh has built a procurement model that benefits everyone involved.

Farmers gain confidence, stability, and fair returns — while consumers receive pure, high-quality milk they can trust.

The Krushna Dudh Promise

Empowering farmers through ethical milk procurement is not just a philosophy — it is the foundation of Krushna Dudh. From village societies to chilling centers, every step is designed to ensure transparency, quality, and shared success.

Because when farmers grow, communities thrive — and that’s the Krushna Dudh way.